Roadster Diner
Roadster Diner is a restaurant chain in Lebanon and the UAE. They offer fast foods from burgers to sandwiches and a light section with salads and low-calorie sandwiches. They are the leading restaurant chain in Lebanon and have been doing so for 25 years straight. I joined their team as a junior Graphic Designer and got promoted to Senior Graphic Designer.
My Role
- Art Direction
- Videography
- Video Editing
- Motion Design
New Menu Items Campaign
Over 25 years, Roadster has innovated with new menu items and special offerings, but some beloved dishes were discontinued. To boost summer sales, we revisited these items, validated the idea through a customer survey, and reintroduced them with enhancements under the campaign “Back with a Spin.”
MY ROLE: Art Direction + Graphic Design
I led the campaign’s visual design, collaborating with the marketing team and photographers to create impactful visuals, using creative techniques like layered imagery in Adobe Photoshop and finally some typography in Adobe Illustrator to bring the Campaign to life. This campaign was on Billboards and Social Media.
Roadster New App Launch Video
MY ROLE :
2D Motion Graphics
Sound Design
Compositing
Storytelling
Social Media Content
MY ROLE :
Storytelling
Video Editing
2D Motion Graphics
Sound Design
Compositing
Packaging Re-Design
Tasked with revamping Roadster’s outdated packaging, I researched, sketched, and taught myself Blender to create 3D models from scratch. I developed new patterns, refreshed brand colors, and used AI to craft packaging copy, producing mock-ups that impressed my manager and the GM. This project was a turning point, where I learned 3D Modeling, problem-solving, and die-cut creation in just two weeks.
MY ROLE: 3D Modeling + Packaging Design
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